Aesthetic vs. Esoteric in the World of Wearable Tech
As the title suggests I wanted to discuss aesthetic vs.esoteric in the rapidly developing world of wearable tech.
At the risk of sounding contentious, I think a large number of smart watches on the market at the moment are quite masculine and void of aesthetics. It begs the question therefore, on one hand, have the smart watches manufacturers done extensive research and revealed that, in fact, the target market for smart watches is indeed men, or is it simply that the female demographic has not fully been taken into consideration? I personally suspect, in most cases, the latter.
The Sapphire Wellness by Wellograph due for release in Spring this year, an elegant watch with a leather strap is one of the more stylish smart watches on the market. I think Wellograph have done a better job than most in creating a watch suitable for both sexes, which is both clever in design and technology.
We move onto the Meta Watch, a very old fashioned retro design. Does the standard functions one is to expect, notifications, navigation and entertainment. Compatible with Android or iOS mobile devices. Extremely unimaginative. Think again Meta Watch.
Despite lots of positive reviews the Pebble leaves me a little cold too. Smart Watch News say this about this popular smart watch “The Pebble Smartwatch is unanimously the crowd favorite. It set a new record for crowd source funding on Kickstarter while still in the concept phase and its popularity has not since waned. The Pebble’s creators had the vision, had the experience, and most importantly, effectively marketed the hell out of this device even before the first unit shipped. In fact, we would dare to say that the Pebble single-handedly ignited the smartwatch market frenzy that is just beginning to really surge.”
The Martian Notifier however, caught my eye. I do, contrary to my previous comments, quite like manly watches. The Martian Notifier (I do hope it doesn’t do what it ‘says on the tin’ that would be a worry. I don’t want a tribe of little green men on my trail, thanks very much!) is actually quite a handsome, elegant analog watch. It’s understated with a small screen that lets you know important information about who’s calling. It’s a good choice for people who want to check messages, etc without having to pull out your smartphone or have an obvious smart watch on your wrist. It’s getting some great reviews and is becoming a firm favourite. It’s also compatible with the iPod touch (5th generation), iPad Air, iPad mini, iPad (3rd generation), iPhone 5S/5C/5/4S and Android Smartphones and Tablets, which is all very handy.
My favourite smart watch at the moment is the I’m Watch. Designed and made in Italy, it ticks all the boxes with compatibility, functions and design. At the reasonable price of £219 I think this is a strong contender for the iWatch.
“I’m Watch is the perfect combination of the most innovative Italian technology and a unique, unmistakable style. High-quality materials and excellent manufacturing standards make it comfortable, durable and attractive to see and to wear. I’m Watch is designed, engineered and built entirely in Italy.”
Well, what does the future hold for wearable tech? I, for one, am extremely excited to hear Apple’s announcement that Burberry CEO Angela Ahrendts will oversee its retail strategy and operations. I hope this means, and I’m sure in no doubt it does, that she has been involved with the design of the eagerly anticipated iWatch. Ahrendts is Apple’s second notable hire from the fashion industry in the last few months. Former Yves Saint Laurent CEO, Paul Deneve, was also hired to oversee ‘special projects’ in July, These are clear indications that Apple is aware of the much need fusion of fashion and wearable tech.
It comes as no surprise to me that yet again Apple leads the way, but I do wonder why the other tech giants, Samsung notably, and the so called forward thinking smart watch manufacturers didn’t consider a collaboration with similiar luxury fashion heads before.