Aesthetics vs. Esoterics in The World of Wearable Tech

Aesthetic vs. Esoteric in the World of Wearable Tech

As the title suggests I wanted to discuss aesthetic vs.esoteric in the rapidly developing world of wearable tech.

At the risk of sounding contentious, I think a large number of smart watches on the market at the moment are quite masculine and void of aesthetics. It begs the question therefore, on one hand, have the smart watches manufacturers done extensive research and revealed that, in fact, the target market for smart watches is indeed men, or is it simply that the female demographic has not fully been taken into consideration? I personally suspect, in most cases, the latter.

The Sapphire Wellness by Wellograph due for release in Spring this year, an elegant watch with a leather strap is one of the more stylish smart watches on the market. I think Wellograph have done a better job than most in creating a watch suitable for both sexes, which is both clever in design and technology.

 

 

 

 

We move onto the Meta Watch, a very old fashioned retro design. Does the standard functions one is to expect, notifications, navigation and entertainment. Compatible with Android or iOS mobile devices. Extremely unimaginative. Think again Meta Watch.

 

The Galaxy Gear, Sony Smartwatch  all rather stubbornly and unashamedly adhere to a very techy, phone like design, absent of a even a whisper of aesthetics.

Despite lots of positive reviews the Pebble leaves me a little cold too. Smart Watch News say this about this popular smart watch “The Pebble Smartwatch is unanimously the crowd favorite. It set a new record for crowd source funding on Kickstarter while still in the concept phase and its popularity has not since waned. The Pebble’s creators had the vision, had the experience, and most importantly, effectively marketed the hell out of this device even before the first unit shipped. In fact, we would dare to say that the Pebble single-handedly ignited the smartwatch market frenzy that is just beginning to really surge.”

The Martian Notifier however, caught my eye. I do, contrary to my previous comments, quite like manly watches. The Martian Notifier (I do hope it doesn’t do what it ‘says on the tin’ that would be a worry. I don’t want a tribe of little green men on my trail, thanks very much!) is actually quite a handsome, elegant analog watch. It’s understated with a small screen that lets you know important information about who’s calling. It’s a good choice for people who want to check messages, etc without having to pull out your smartphone or have an obvious smart watch on your wrist. It’s getting some great reviews and is becoming a firm favourite. It’s also compatible with the iPod touch (5th generation), iPad Air, iPad mini, iPad (3rd generation),  iPhone 5S/5C/5/4S and Android Smartphones and Tablets, which is all very handy.

 

My favourite smart watch at the moment is the I’m Watch. Designed and made in Italy, it ticks all the boxes with compatibility, functions and design. At the reasonable price of £219 I think this is a strong contender for the iWatch.

“I’m Watch is the perfect combination of the most innovative Italian technology and a unique, unmistakable style. High-quality materials and excellent manufacturing standards make it comfortable, durable and attractive to see and to wear. I’m Watch is designed, engineered and built entirely in Italy.”

 

 

Well, what does the future hold for wearable tech? I, for one, am extremely excited to hear Apple’s announcement that Burberry CEO Angela Ahrendts will oversee its retail strategy and operations. I hope this means, and I’m sure in no doubt it does, that she has been involved with the design of the eagerly anticipated iWatch.  Ahrendts is Apple’s second notable hire from the fashion industry in the last few months. Former Yves Saint Laurent CEO, Paul Deneve, was also hired to oversee ‘special projects’ in July, These are clear indications that Apple is aware of the much need fusion of fashion and wearable tech.

It comes as no surprise to me that yet again Apple leads the way, but I do wonder why the other tech giants, Samsung notably, and the so called forward thinking smart watch manufacturers didn’t consider a collaboration with similiar luxury fashion heads before.

 

 

 

 

The Thought Map of a Consumer

I often work backwards from a consumers point of purchase. For example, and this is a bit left field – making an appointment at the hairdressers. Arguably, and hopefully sidestepping a sexist debate here, maybe more so for a woman. So, there could be a number of reasons for deciding to have a haircut, out of necessity, feeling like a look new look, or a special occasion.

 

So, first comes the thought, the idea, the decision. This thought fills the consumer with a subconcsious visual of what she/he will look like, a plan of when and how to get there and most likely a feeling of excitement and anticipation. That is Stage 1. Anticipation.

 

Stage 2 is the Action. i.e actioning the decision, going to the salon, making the purchase, This is where the decision is realised. The planned purchase becomes a reality. This is the point where the consumer experiences or indeed purchases the product or the service. This is the moment and the key point where the product or service takes over. In terms of a service, this starts from the off. Both visuals and customer service come into play. Walking into the salon, the consumer is most likely greeted by a receptionist. Now bearing in mind, this consumer or client, in this case, has made a conscious decision to choose this salon and has made the journey to this point, customer service must be at it’s very best. This level of customer services and mindfulness of the clients needs continues throughout the service.

Stage 3 is the Return. The continuation of the service or repeat purchases. The next stage is the Association. We all associate with brands in different ways and for different reasons. Watch this space for my blog on Brand Association & Subconscious Triggers

This psychology applies to all brands and services. We have a obligation to continually uphold respect for the consumer. We must never slip into complacency  because we run the risk of losing custom.

I refer to my blog Listen & Evolve:

“One of the most important things brands must focus on is their relationship with the consumer. Like any relationship, communication and flexibility are key factors. Like any relationship, change is inevitable. Consumers needs change all the time. Their situations change, they evolve, they grow. Brands must learn to adapt and evolve too.

 

Be aware of these changes, learn to listen and adapt to change. Change is inevitable. Most changes happen for the better. We change because it is natural. We learn from our mistakes and we choose better and more efficient ways to move forward.

 

Listen to your consumer’s needs, like you would listen to a partners needs. Learn to adapt. Listen. Be ready to adjust. Be aware of all your opportunities.”

 


The Discernment of Social Users

The Discernment of Social Users

Once must never underestimate the ever-increasing level of discernment of social users. Let me give you an example.

Do you offer a mediocre service, oblivious to your clients needs, see no need to improve your business according to both positive and negative feedback? Do you just continue to push out the same ‘stuff’ you have over the years and expect clients to want more of it? Do you think that you are offering the very best you can? Is your business thriving?

Or are you constantly monitoring your business? Are you always improving the level of service you offer? Improving your staff’s knowledge? Are you constantly alert to negative feedback and address it quickly and efficiently with both staff and clients? Are you continually aware of client and staff needs? Do you ask your clients what they think of your business? Do you ask them how you can improve?

If you are the latter, (which I’m sure you are) then your social content and interactions must run parallel. Just because someone ‘follows’ you, ‘likes’ your page or is linked to you via LinkedIn or Google+ it doesn’t necessarily mean they are reading your content, thus wasting your valuable time. This could be for a number of reasons but they all linked intrinsically.

1) With Facebook often it’s because your content isn’t ‘heavy’ enough. Video (YouTube, Vimeo, etc.) weblinks, photos and plain content respectively are heaviest.
2) Your content just is quite simply boring. Always make sure you remember the above. Always make your content interesting whether you are using Twitter, LinkedIn, Google+, Facebook, Pinterest or Instagram, or all of them!
3) You are not including any calls to action or interacting. Interaction on Facebook increases your presence on ‘likers’ newsfeeds. With Twitter always remember to thank (as much as your time allows) for retweets (RT’s) follows, favourites and mentions. Always remember to tag and hashtag all relevant parties in your tweets. In short, if you just push out tweets and expect people to follow you, read and RT, you must ensure it’s engaging and that you are interacting.

Social users are an increasingly discerning lot. If you think for a moment you’re just dealing with a mass of social mediaites happily consuming and absorbing and reacting to all the content that everyone puts out, then you are sadly mistaken. The younger generation is using Twitter and Instagram far more than ever. Apps like Justunfollow can help tweeps unfollow anyone that isn’t following them. Twitter is a very reciprocal social tool. It’s not a one-way street. There are manners to uphold and be mindful of, like in real life. If someone recommends you to someone in real life, you wouldn’t think twice about thanking them. Do the same on Twitter and be mindful of doing the same back when the opportunity arises.

Interaction and communicating are the keys. Just as you would in a normal business day, follow it through in your social media. This will ensure a thorough positive profile of your business both online and off line.

Psychotherapy & PR – The Parallels

I’ve often thought about the many parallels in the world of psychology/psychotherapy to PR.

PR is about analysing, addressing negatives, focussing on positives and monitoring the ongoing health and state of a business. It’s about ‘laying it bare’ and being brutally honest about all aspects of your business to move on in a positive, constructive and productive way.

It’s about being constantly aware of areas of weakness and amplifying your strengths. It’s about reaching out to people that can help you. It’s about looking at your business from all different perspectives. You may see a psychotherapist if you ‘can’t see the wood for the trees’ I think often when you’re so emerged in a business, it’s just the same. It’s hard to see things objectively or from other peoples perspective.

PR helps you see these perspectives. It helps you see your business from all angles, therefore highlighting areas that you had perhaps overseen or were unaware of.

A good PR consultant will give you an honest view on your business. They will show you how to view your business in 3D, seeing the business as a model. Pick it up, turn it over, see it from your clients POV.

If you see a therapist you are open and willing to change. You are reaching out to them for ways to improve, to see a different view on things, to see a way forward. However by not accepting certain facets of yourself change will be very hard. This is the same in PR, you have to be willing to accept constructive criticism and you have to be willing and open to change.

 

Don’t be afraid of change. Change is inevitable. If you’re company is stagnant or isn’t moving forwards then there’s clearly a blockage somewhere. This needs clearing, just like seeing a therapist for a personal concern or blockage. The therapist will talk with you and together you will be able to pinpoint the area that needs addressing. It’s the same with PR. In PR it’s just as important to really understand the company. I have written a lot about the importance of P>P (Person to Person) in marketing, PR and in business in general. Whatever the brand or the product, unless we have started interplanetary commerce before this blog is published, the likelihood it that you’re dealing with another human being. We all have the same fundamental needs, we are all roughly made up in the same biological way, we all have emotional and physical needs and an ego. Every company started with an idea, a passion, a dream, and whether its a start up or a century old company the chances are it takes up a large part of your time and time is one of our most precious commodities. So the importance of making a success of your company is deeply important, not to mention the financial implications.

Memories of O’ Toole

During the mid nineties I had the honour of knowing Peter O’ Toole for a few years, as I was PA to his agent at the William Morris Agency.

I was remembering the other day when Peter was due to perform ‘Jeffery Bernard is Unwell’ in the West End and he’d been super reclusive I think probably because the cricket was on and extremely naively I had begun to panic that he wouldn’t remember his lines or be late or something. I think his performance in that play was one of the best performances I have ever seen. Even with his back turned and standing at the rear of the stage his projection was incredible. Needless to say the play was a huge success. I will never forget that.

He was truly one of the most loveliest men I have ever met. He always had time for me. I remember another time when he was in a big meeting at WMA, a burgeoning board room table afore him. I popped my head around the corner to ask him if he wanted a cup of tea and he stood up, stopping the meeting mid flow bounded over and gave me a huge hug and an effusing ‘Hello Dahhhling!!’

He was always enigmatic, cheeky and polite. He could be stubborn and willful; he never stopped being Peter O’ Toole. The wonderful, unforgettable Peter O’ Toole. And although I only had the honour of knowing him for a few years, he’ll always have a place in my heart.

Rest in Peace Peter.

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Instagram Takes the Lead

Instagram has rolled out it’s new direct messaging option. This really does take Instagram into the lead in terms of the sharing video and photos directly. No doubt Vine will follow suit soon.

 

 

 

PR Daily explains it perfectly in their blog ‘Instagram debuts direct messaging: What brand managers should know’, here’s an extract..

“…Let’s say you’re Threadless and you have a spanking new T-shirt design you want to share only with your biggest fans. In essence, you want to give them a sneak peek before you go live with it the following week. With Instagram Direct, you can send a picture of the T-shirt to that audience only (asking them not to share it publicly, of course, but knowing it could go live). Again, the trick is curating the list on Instagram, and until Instagram gives brands better tools to do that, this will continue to be challenging. But you’re playing on that exclusivity factor, which we know many fans value”

Here’s the link to the whole blog – click here

And here’s the official blog by Instagram..

Today, we’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends.

Over the past three years, the Instagram community has grown to over 150 million people capturing and sharing moments all around the globe. As we’ve grown, Instagram has evolved not only into a community of photographers, but also into a means of visual communication. From a photo of your daily coffee to a sunrise shared from the top of a mountain hike, every Instagram moment contains something you find special—something you broadcast to your followers when you tap “share.”

There are, however, moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people—an inside joke between friends captured on the go, a special family moment or even just one more photo of your new puppy. Instagram Direct helps you share these moments.

From how you capture photos and videos to the way you start conversations through likes and comments, we built Instagram Direct to feel natural to the Instagram experience you already know. When you open Instagram, you’ll now see a new icon in the top right corner of your home feed. Tap it to open your inbox where you’ll see photos and videos that people have sent to you. To send a photo or video to specific people, tap the camera button to enter the same simple photo or video capture and editing screens. At the top of the share screen, you’ll see the option to share with your followers (“Followers”) or to send to specific people (“Direct”). To send using Direct, tap the names of the people you want to send your photo or video to, write your caption, tap “send” and you’re done.

After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds.

Photos and videos that you receive from people you follow will appear immediately. If someone you’re not following sends you a photo or video on Instagram, it will go to your requests so you can decide if you want to view it.

To learn more about Instagram Direct, check out help.instagram.com.

Instagram for iOS version 5.0 is available today for download in Apple’s App Store, and Instagram for Android version 5.0 is available today on Google Play. Instagram for Windows Phone is in beta. Stay tuned for future updates.

 

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Can You Keep a Secret?

In all circles of life there’s always that one person who can never keep a secret. A gossip. Within a short time of telling that person a piece of information and telling him or her strictly not to tell anyone, the whole blooming world knows! A big mouth. It can be very intrusive and annoying, can’t it?

But let’s turn that round.

In the world of social media these are the best people to know. The big mouths. The gossips. The people that immediately share that new found piece of information, that new tip, that fabulous new hotel, that great new bar. They just can’t help themselves. These are the people you need to be following and sharing information with. Feed them with the right information and they will amplify it. They will push the information on, share it and thus increasing your messages reach.

We are Big Voice. That is what we do. We share information. We amplify your message. We are the ‘big mouths’. Recognise the big mouths out there and gravitate towards them. They are the ones that will help you. Watch out for them on Twitter and Facebook and Instagram. Interact with them and thank them for sharing your information, and in turn share their messages. Don’t forget that social media marketing is reciprocal.

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What’s the point?

I was chatting to a company yesterday who came to me for some direction and definition on their social media strategy. I could hear the relunctance in his voice, as if he knew he had to embrace this direction but couldn’t work out how it would actually benefit his company financially. The fact is this company is actually a charity and the fundamental reason for marketing themselves is the blatant and simple fact that they need funds. Charities must not sidestep this. We mustn’t sugar coat the fact that this the main reason that charities market themselves. They NEED funds. Charities therefore must be very mindful that within the content feed they stream they must punctuate the message with calls to action, i.e.: links to the donations page of the website. I say, punctuate because we must continually come back to the story. It’s important to personalise and differentiate your charity from the others. Short, easy to digest personal stories about the charity’s work. In terms of marketing or PR we refer to these as ‘hooks’.

So, in answer to the question how can we monetise our social media campaign, the answer is punctuate with calls to action i.e: directions on how to donate.

Links also are very ‘heavy’ in terms of weight when it comes to Facebook posts. Video, website links, photo and content are respectively heaviest. This means that, as Facebook’s feed is not in chronological order, the heavier the weight the more likelier the post will be seen on your followers newsfeeds.

 

In summary, don’t be afraid to say what you want. If you don’t ask you don’t get, as they say! 

 

Read my blog on’ If You Don’t Ask You Don’t Get’ – click here

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Blipp It – The Future of Augmented Reality

We’ve all been playing with the idea of augmented reality for a few years now. Pushing it round our plates, not really sure how to use it properly. The idea of it sounded exciting, the possibilities endless, but how? I think that Blippar the new augmented reality app has finally cracked it on a commercial and consumer friendly level.

 

Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience.

Ambarish Mitra, CEO and co-Founder of Blippar says on the Blippar blog 

“Christmas: time for marketers to remove their blindfolds?

With intense competition to secure sales, are brands doing all they can to engage their audience or are they missing a trick?

Advertising budgets, particularly at Christmas time, can be huge and are still predominantly poured into the medium of TV. With attention devoted by both the trade press and the nationals to analyse the effectiveness of TV ad campaigns, it can be easy to forget that there are other channels through which brands can effectively engage consumers – but there are! 

For me, the very word “advertising” feels old-fashioned. Engagement is all about meaningful content and creating a two-way interaction with consumers. Consumers are now much more savvy and inclined to skim and, even ignore, traditional advertising. They are looking for rich media content and a way to engage with a product in a compelling way. 

  At Blippar, we’re all about bridging the gap between the physical and digital, adding an extra dimension to the way users engage with a product. 

 With new technology platforms, brands can use existing marketing and sales collateral to create a deeper, more engaging consumer experience. One example is our work with Argos, which has transformed its traditional catalogue into a fun, interactive Christmas Gift Guide with 58 pages, which now feature a range of exclusive content. 

 Those reading the catalogue can now use their smartphones to play a 3D game on the front cover, place a 3D Christmas tree in their living room, find hidden reindeers in the gift guide to win prizes or virtually try-on watches, rings and necklaces.

 This is a completely new way of advertising, removing the need to visit a YouTube channel or visit another media platform. It puts content in the hands of end users and creates a strong level of engagement. 

 The campaign has just been live for a few weeks and we already have had more than 800,000 interactions on it and an average dwell time of 90 seconds, which is proof that consumers are responding positively to this and are finding value in this new content platform.

 Even more significantly however, it provides information to marketers about which content is most effective at driving sales and how consumers interact with the content provided. 

 For the last four decades, brands have spent over 90 per cent of their marketing budget on above-the-line activity. In many cases, this is still done, with limited ways in which consumer reaction can be assessed and effectiveness can be measured. 

 Above-the-line media is now able to deliver content to consumers that will engage and inspire them, while assessing in real time how effective a campaign is, how many consumers are engaging with content and for how long.

 Technology is now ensuring that brands do not have to kick off an advertising campaign without the full range of insights and data that can enable them to engage, disrupt and adapt during the lifecycle of the campaign.

 Time will tell, of course, but I think next year, Christmas campaigns will see greater numbers of brands start to harness technology to ensure better outcomes, higher sales volumes and a more engaged audience.  It’s time to do things differently – with our eyes open and our blindfolds off! 

 By Ambarish Mitra, CEO and co-Founder of Blippar, read full article here.

Further Blogs from Blippar;

Four Predictions for The Future of Augmented Reality

https://blippar.com/en/blog/61-four-bold-predictions-for-the-future-of-augmented-reality

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Rules? What rules?

I was chatting to a woman in marketing recently who flatteringly suggested that I put myself forward for a marketing award. I laughed and said ‘But I don’t really play by the rules. I don’t do things by the book” She immediately replied “That’s exactly what we like”

I have to say, I’ve never been keen on rules. I have always done things my way. Stubborn and obstinate one may shout, but I disagree. Always have your own way of doing things. Of course action without knowledge and passion is empty. Know your subject well, do your homework, but always go your own way. I have worked on many areas of media from celebrity management to marketing to PR and film and music. I do not claim for one second to know everything about all these fields, but I do know that my input is valued.

I also err. I accept that. We cannot be faultless. But we learn by our mistakes and we reach out to others with strengths we do not have. I have studied social media, PR and marketing in the way I think everyone should learn a subject. Out there, on the field. Learning from my peers every day. Not a day goes past that I don’t come across something I know nothing about. I immediately change that and learn about it. I know my area of expertise and I know my weaknesses. I will tap into my well of resources and people to strengthen those weaknesses. I work with a spectrum of different people depending on the client I am dealing with.

Never be afraid to go your own way. Break the rules. Change and be flexible. Reach out and recognise your strengths and weaknesses and beyond all, never, ever stop learning.

 

“You don’t learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson

 

 

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Take a Step Back

Take a step back for a moment. Have a rest. Put down your phone and pack away your computer. Go for a walk. Take a deep breath in. Close your eyes. Take a break. Do nothing. 

I was chatting to a friend in the advertising world today and he said to me ‘We are most productive when we are doing nothing’. I think this is a very important lesson to take on board. Whilst we are all going at a hundred miles an hour, desperately thinking of ways to improve our business, send out the the right message, think of something interesting to say or offer, we often stop thinking. Clarity of vision is lost. We need to ensure we give ourselves time to think. We need to replenish our natural creativity. We need to allow our mind to really relax and explore ideas that come far easier when we aren’t stressed or tired.

This also applies to your employees. Your workforce is the backbone of your business. There’s no point making huge efforts to ensure your business is presented well, marketed well if your workforce are tired and uninterested in their jobs. Think of ways to replenish your employees creativity and passion with your business.

Feed your mind. Go for an autumn walk, go to an art gallery in your lunch break, refresh your mind. Ideas that were perhaps lodged in your mind, bubble up when the mind is relaxed. Write them down.

I read recently that a high powered Hollywood producer will only take his meetings whilst out walking. I, for one, find walking one of the most productive states to think in. To take this one step further and conduct meetings, is a brilliant idea.

 

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How Can I Improve?

How often do you ask yourself ‘How I can improve?’

How can I improve my business? How can I improve my service?

I recently visited a hotel and a representative from the hotel came to me whilst I was having a coffee in the lounge. Was I having a good stay? How can we improve? I was with my ten year old son at the time and he piped up ‘Please can we have some ham in the salad buffet?’ The next day the ham was there.

How can you improve? The only way you know how is to ASK. Ask your customers about their experience with your business. Get feedback. Both positive and negative. People, of course, will have different views and opinions on areas of your business depending on what they are looking for. Get a wide variety of answers and feedback from as many customers as you can. As I mentioned before, the personal touch was good. Just a very quick one off question. ‘Was everything ok?’ ‘How can we improve?’

Another idea, of course is the classic customer feedback form, but I don’t know about you, but I often feel these comments fall on deaf ears, merely stats popped into a computer. I may be wrong, but the fact is that sometimes I don’t fill in the forms that come with my bill, or on my coffee table in my room. It’s taking up my leisure time, quite simply I just don’t want to bother. So, a quick question is often actually less obtrusive and I think shows that you really value the customers response.

 

 

Posted in PR

If You Don’t Ask You Don’t Get

Often I speak to people who tell me about their disappointing experiences in a hotel, resturant, spa, etc and I ask them ‘Did you tell them?’ In most cases the answer is no. One of the key ways businesses can improve their service is through honest feedback from customers.

I recently visited a hotel and I felt that there was several areas that needed improving. I therefore wrote a long email to the manager of the hotel pointing out both the positives and the negatives, which sadly out weighed the former. The manager emailed me to tell me that she had taken my email into the weekly hotel group meeting and addressed all the points. She then, in turn addressed each point directly with the relevant member of staff and all the stated areas are now being improved. She thanked me for outlining all these points and said that without this kind of valuable customer feedback they cannot strive to better their service.

As I outlined in my previous blog ‘A Quick Comeback‘, should customers choose to voice their opinion on social media, outlining negatives, etc then businesses must be quick to act. Deletion of negatives comments is a bad reflection on your business. Addressing complaints openly is the best way deal with your customers. Apologise for their bad experience and ask them to directly message you so you can address their issues properly.

 

 

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To Tweet or Not to Tweet

There are people that tweet and people that don’t. I think Twitter is a bit like Marmite, you either like it or hate it. The difference is though, most of the people that don’t like it simply don’t get it.

I have to admit, in my case I am an avid tweeter. I absolutely love it. I also have to admit though, it did take me a while to get it. I felt like I was a party where I knew no-one. Everyone was talking ten to the dozen, in a language I didn’t understand. When I did try to interact it seemed no one was listening. I stood in the corner and watched like a wall flower. I slowly noticed that people were actually really having alot of fun. They were interacting with people they didn’t know, introducing people to other people who didn’t know each other, they were sharing information and retweeting tweets they liked. Retweets were, in turn, thanked for and a link, or a thread was formed. Hashtagging was something else I noticed. This seemed to be the most important tool of all. Popular hashtags trended, in other words, the message in which they were contained had a massive, and often global reach, being read by thousands of tweeters. The power of this overwhelmed me. I began RT’ing and ‘favouriting’ tweets and people began following me, thanking me for RT’s and retweeting my tweets. I linked my Facebook business page to Twitter so all my business posts were automatically tweeted, saving me time and increasing the reach of my message. I remembered to hashtag important keywords and tag other relevant businesses also. Another great way to schedule tweets and posts is to use Hootsuite.

The maximum amount of people you can follow is 2000 if your followers are less than this. The key is to follow people who you want to follow you back, or tweet interesting, informative, relevant or indeed humorous tweets. Twitter is about having fun. It’s about sharing information, learning new things and creating an audience who are receptive to your message and share it, increasing the reach.

To find out who doesn’t follow you from the people you follow use www.justunfollow.com. This is an easy and quick way of whittling your followers down to the people that will help you push your message/tweets out.

You can follow me on @bigvoiceuk

 

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Tell me a story

Storytelling is one of the most important factors in PR. Every business must have a story. Stories evoke feelings, often subconscious and create triggers. Everybody loves a story. Be consistent with your story. Get it right from the off. Think clearly about the angle of the story. Is it a true reflection of your business, your product, you? Be clear and imaginative. Keep the message simple. When writing content for yourself it’s always good to get a second opinion, a different perspective. It’s also worth considering outsourcing content creators. Storytelling and content creating isn’t easy. It’s hard to continually find fresh interesting and relevant content, not to mention filling all the different areas that need filling, i.e.: website blogs, social media, press releases, etc. It’s also important to remember not to repeat content, i.e; cutting and pasting. Google recognises repeated content and it will not affect your SEO positively. Creating fresh content across all the different areas of your market, including tagging of other relevant businesses will increase the reach of your message and allow people to get a comprehensive understanding of your business.

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